The Spanish company Ebro Foods SA develops, produces and distributes food products worldwide, mainly rice and pasta. Its innovation activities are focused on optimizing production processes and new foods, and it maintains its own innovation and technology centres. On the basis of customer analyses and behavioral studies, new food products are developed that are differentiated not only by taste but also by the ingredients used. In the new “Organic & Healthy Food” segment, the increasing demands of consumers for healthy and nutritious food are being met. Thanks to these activities, more than 130 new products were successfully launched in 2017. The subsidiary Hebra Ingredients received an innovation award for its innovative organic rice flour (used in baby food). With its innovation activities, Ebro Foods is well prepared for the changing consumer trends in the food sector, especially in the area of healthy foods.