As part of ALPORA’s research in the field of innovation, we use a variety of tools to identify and describe in detail new and emerging trends at an early stage. Big Data analysis tools, such as the NETCULATOR, allow us to fully describe these trends and provide these latest insights: Augmented Realty.
Augmented reality describes a collection of technologies with which virtual information is seamlessly projected into the real world in order to augment natural perception. This is often visual information, such as advanced data or overlays for certain objects. However, acoustic information is possible as well.